Neon sign Liquor, Beer, WineAlcohol is generally a socially accepted part of Canadian culture. Many people are exposed to alcohol through their friends, family, and through the advertising.  In fact, alcohol is the top psychoactive substance used by Canadians. The issue is not whether or not people should drink alcohol, but the lack of information the public has on the recommended Low-Risk Alcohol Drinking Guidelines.  Drinking alcohol is linked to chronic diseases such as cancers, high blood pressure and stroke.  As well alcohol is linked to injuries and deaths because of falls, motor vehicle crashes, violence, suicide, sport injuries, and fires.

Drinking more than the recommended Low Risk Alcohol Drinking Guidelines can also lead to addiction and other problems for individuals, families, friendships, workplaces, schools and communities.